We see their logos everywhere – Apple, MacDonalds, Starbucks, Singapore Airlines etc. And we instantly recognize the brands behind these logos. Successful brands like these have created enough mindshare in all of us. But less you think the term ‘branding’ applies only to big companies and corporations, think again… Every individual (yes, that means you and I included) has a personal brand too. Think David Beckham, Madonna, Beyonce, Andy Lau, Lee Min Ho and all the other public figures we see in the media. They too used to be ordinary people like us before they successfully used their brand to …