The 3 Tenets of Personal Branding
Many people confuse personal branding with personal grooming. They think personal branding is personal grooming. If you are one of those who are still confused, then do read on as I will explain the difference between the two. In a nutshell, personal branding has always been portrayed as mysterious, arduous and requiring deep pockets. It’s something which only big corporations could engage in. But not anymore. Well you see, one of my greatest gifts is the ability to simplify difficult concepts into bite-size nuggets, help you internalize them and systemize them eventually. Let me share with you what personal branding …
Personal Branding Workshop For SMU Students
We see their logos everywhere – Apple, MacDonalds, Starbucks, Singapore Airlines etc. And we instantly recognize the brands behind these logos. Successful brands like these have created enough mindshare in all of us. But less you think the term ‘branding’ applies only to big companies and corporations, think again… Every individual (yes, that means you and I included) has a personal brand too. Think David Beckham, Madonna, Beyonce, Andy Lau, Lee Min Ho and all the other public figures we see in the media. They too used to be ordinary people like us before they successfully used their brand to …
Personal Branding Workshop For Entrepreneurs
Your personal brand is your promise to the world of the values you represent and the quality of service you provide. In the information age, personal branding is necessary for the success of any company or individual. Failing to manage personal branding can lead to misinformation about you. Taking control of your public image is no longer an option. A positive brand is necessary for success as it cements the positive vibes from the message you send across. If you thought life was all about finding yourself in this cruel, harsh world. Stop! You ain’t getting anywhere because …