Personal Branding Workshop For SMU Students
We see their logos everywhere – Apple, MacDonalds, Starbucks, Singapore Airlines etc. And we instantly recognize the brands behind these logos. Successful brands like these have created enough mindshare in all of us. But less you think the term ‘branding’ applies only to big companies and corporations, think again… Every individual (yes, that means you and I included) has a personal brand too. Think David Beckham, Madonna, Beyonce, Andy Lau, Lee Min Ho and all the other public figures we see in the media. They too used to be ordinary people like us before they successfully used their brand to …
My First Book: Branded For Success
If you ask me, there are many reasons why people do certain things. Some do things because of the thrill of the moment. Others do it because it’s to fulfill a long-standing wish. I have lived a very meaningful life till date – having ventured off the beaten track of being a lifelong employee to starting my own business; creating new ones and innovating along the way. The journey has not always been smooth but with sheer determination, acute business acumen and strong belief, I celebrate my third year in business this year. This is after my first business partner …
August Woman Magazine Interview On Branding Strategies
January 2013 has been a superb golden month for me in terms of media publicity. To kick off the media hype was the Mediacorp Radio 938 Live radio interview when I shared branding tips and promoted my book “Branded For Success”. This was followed by the Lianhe Wanbao fitness and nutrition interview on doing the right bodyweight exercises and eating right to lose weight in time for Chinese New Year. Then I morphed into the 8 Days Shirtless Guy of the Week after a photoshoot cum interview for the popular magazine. And now to cap it all off, my exclusive two-page interview sharing branding tips for readers …