The intent was simple and that was to have a book launch for “Branded For Success”. But we wanted to do it a little differently from the book launches which almost always happen at the bookstores. And that was how the idea of a private book launch was conceived. As the word ‘private’ suggests, only a select group of people would be invited. To make it a special private book launch, I decided to include a charitable angle into it. So the stage was set for a ticketed private book launch. And half of the proceeds from the sales of the …