Everywhere we turn in Singapore, there is a McDonalds outlet and the person next to you is using an Apple smartphone. He may be listening to the newest Rihanna song or wearing the ever popular Havaianas flipflops. Like it or not, we are surrounded by brands everywhere we turn. In fact, we are using brands on a daily basis. All the brands are screaming out to us and sending subtle messages such as “choose me” or “use me” to our minds. Branding means different things to different people. To some, it means the logo. To others, it means the slogan. …