As Asia's most trusted 9-time award-winning branding strategist and business entrepreneur, Lionel Lim holds a Bachelor of Arts (Honours) from the National University of Singapore, a Diploma in Style Coaching from the Style Coaching Institute (UK) and a dual Master Trainer cum Sports Nutritionist certification from the American Muscle and Fitness Personal Training Institute (USA). Besides being a certified American Board of Neuro-Linguistics Programming (NLP) practitioner, he is also a published author.

Special mention must be made that he graduated from the National University of Singapore (ranked 1st in Asia and 12th worldwide in the 2016 QS World University Rankings) with an amazing feat of being placed on the Dean's List (top 5% of cohort) continuously for four out of five semesters.

Yet despite all his academic success, Lionel has had to battle with health, weight and self-esteem problems in his life. Being sickly, acne-prone and underweight, Lionel's biggest demon was his own inferiority complex. He didn't know how to interact well with others as he just felt awkward. 

Tragedy struck in Aug 2005 when his father was diagnosed with cancer. Watching his father grow weaker day after day was a a rude awakening as he was not prepared at all for the worst. 

After the death of his father months later, Lionel reluctantly became head of the family. It was also during this time when he sunk into depression and became perptually sick. There were many times he wondered what he was going to do with the rest of his life. He was like a soulless guy living in this harsh and cruel world. And the thing he did best was to retreat into his own abode like a hermit.

From Depressed Soul To Multi-Award Winning Business Entrepreneur

Just like how the stories of modern day heroes go, the protagonist must first be put to the test to suffer the slings and arrows before he claims his rightful place in the universe.

Similarly in Lionel's case.

The heartening part till today remains the fact that Lionel chose to rewrite his life story and was reborn again like the phoenix from the ashes.

Fast forward 7 years, the once sickly and stick-thin face in the crowd is now a successful entrepreneur and lifestyle personality. He has become the role model for others to emulate. Gone are the days of his lack of self-esteem and low confidence.

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From being a face in the crowd, Lionel is now the face the crowd faces. And befitting of his impact and influence, he is the mentor behind many successful names in the lifestyle industry, helping to catapult their businesses to astronomical heights. All his students have since gone on to become successful business owners, personal trainers and image consultants in their own rights.

An industry leader with a string of successful businesses, Lionel has received numerous awards from the business world, beauty industry, academia and military for his achievements. His accolade highlights include:


•  Total Defence Awards 2016 (National Service Advocate for SMEs)
•  Asia Notable Male Icon 2015
•  Inspiring ASEAN Politics & Business Titan Award 2015
•  National University of Singapore Outstanding Young Alumni Award 2013
•  21st Century The Prestigious Entrepreneur Award 2013
•  Asia Pacific Brands Award 2013 – Coup D' Established Category
•  Southeast Asia Business Excellence Award 2013
•  Successful Entrepreneur Award 2012
•  Singapore's 100 Most Loved Beauty Professionals 2011
•  Mister Singapore United Nation 2011
•  August Man A-Listers Skincare Challenge Winner 2010
•  Giant Stars Most Confident Smile Award 2006


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Featured On More Than 24 Local & International Media Platforms

Lionel's work and interviews have appeared extensively on national television, newspaper articles, radio shows and magazine publications, including: Mediacorp TV, The Straits Times, The Sunday Times, Lianhe Wanbao, Radio 938 Live, 8 Days Magazine, Cozycot Magazine, August Woman Magazine, Simply Her Magazine and SDN Duet Magazine.

He has also been featured in international media such as on BBC World TV News, Fox News, CBS News, ABC News, NBC News, The Daily Herald, the United Kingdom's International Association of Style Coaches newsletter, Malaysian magazine "Top Corporate Leader" and Partner Philippines.


His Professional Speaking & Training Career

Lionel has been invited to speak at over 230 multi-national corporations, local businesses, government organisations and educational institutions. These include keynote speeches, full-day workshops and lunchtime talks. He specialises in branding individuals physically (through image and fitness) and digitally (by creating a charismatic online presence). 

His illustrious list of clients include StanChart Bank, Singtel, Orchard Central Mall, Drew & Napier LLC, Daikin Airconditioning Singapore, IBM Singapore, Pfizer Singapore, Jebsen & Jessen (SEA), Lenovo Singapore, People's Association, CPF Board, National University of Singapore, Nanyang Technological University, Singapore Management University, Singapore Police Force, Aviva Singapore, SembCorp Industries, Toyota Motor Asia Pacific, Kodak Singapore, Hitachi Asia, Keppel FELS, SHRI, Ministry of Education, Ministry of Defence, Health Promotion Board, Singapore General Hospital, Carrier Singapore, Sakae Sushi, Social Development Network, Wilmar International, IFS Capital Limited, Orange Tee, The School of Makeup, Mensa Singapore, Singapore Institute of Management, Ngee Ann Polytechnic, Nanyang Polytechnic, Temasek Polytechnic, PSB Academy, Pioneer Junior College, Jurong Junior College, ITE College Central, Nan Hua High School, Tampines Secondary School and NUS High School.

lionel-client-logosHis signature programmes on grooming, branding, resume writing and interview skills; and health and fitness have been well-received as Lionel has a good pulse on the latest developments in each field.

His unique ability to take difficult concepts and simplify them, coupled with his diverse teaching methods which range from games, videos, 'hot seats', role plays, sharing sessions and hands-on practice have been constantly commended upon. In particular, Lionel incorporates NLP techniques and meditation into his teachings as they have been instrumental in giving his life the much-needed balance.

Lionel brings with him seven years of professional experience in Human Resource, Training and Service Quality. Some of the highlights of his illustrious career include helping his ex-organisation attain the Singapore Service Class and Family Friendly Employer Award; excelling as the People Developer Manager; contributing as a member of the interview panel board for three consecutive years; and being involved in large-scale national events such as Singapore General Elections and International Monetary Fund (IMF)/World Bank meetings. His professional background, coupled with his innovative training methods has helped his audience and clients learn faster and yet have fun at the same time.

A firm believer of paying it forward, Lionel participates in community projects, especially those that involve at-risk youths. Of special mention is his collaboration in lifeskills projects with various local community self-help groups (such as REACH Community Services Society and Beyond Social Services) and 'timeout' programmes with schools for teenagers labeled as at-risk and delinquents.

His Personal Brand Transcends All Boundaries

lionel-lim-pageant-judgeRiding high on both brand and reputation, Lionel has also been invited to sit on the judging panels of both local and overseas beauty pageants such as Ammine International Jewelry Princess & Queen 2015 Pageant, Miss Singapore Islandia 2014 Pageant, Mrs Singapore 2013 Pageant, Amazing Lifestyles Pageant 2012Mrs Singapore 2012 PageantClassic Mrs Malaysia International World 2011 and Miss & Ms Amazing Plus Size Beauty Pageant 2010

Always keen to break new ground, Lionel became the first in Singapore to launch a fitness calendar in December 2011. That very same year, he was also invited to be the official fitness trainer for the Miss Singapore World 2011 finalists.

In Jan 2012, Lionel launched Luxe Body Culture – his own line of bodycare products. 

In Dec 2012, Lionel released his book "Branded For Success" sharing his entrepreneurship journey and real-life business strategies. It is available in all major bookshops.

Lionel was appointed Entrepreneur Ambassador of Global Entrepreneurship Week Singapore 2014. He was invited to judge the NUS Entrepreneurship Bootcamp Pitching Competition 2015.

Success & Happiness Are Definitely Within Reach

Lionel's dedication to his craft, coupled with his tenacity, make him Asia's most trusted branding strategist and business entrepreneur who delivers results. More importantly, his ascent to the top owes itself to the same real-life strategies, systems and processes he now teaches thousands. 

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