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One remark from a female participant in class today was enough to send the entire group of 35 ladies into laughter. She said, “a man without hair is like a chicken without feathers.”
 
Lest we think we were into any hairy business, fret not. It was just a ladies grooming talk for the staff of Vishay Intertechnology Asia, a Fortune 500 company.
 
Well, it all started when I reminded all ladies present that one of the biggest turnoffs is having armpit hair and not doing anything about it. That really opened the floodgates of conversation for the ladies. Each had their own piece of advice to share. They agreed that ladies having armpit hair were deemed less sexy and regarded as lazier. 

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If you ask me, whether you have armpit hair or not is your prerogative. But in the general eyes of the public and as part of social conventions, the widely accepted norm is for ladies to remove their armpits.

There are many methods to remove armpit hair. One, ladies can shave. Shaving is one of the cheapest and most common forms of armpit hair removal. Simply walk into any drugstore, purchase a shaver and if you want, some Veet to go with it. Apply the Veet, then shave in an upwards direction.

Two, ladies can turn to IPL (intense pulsed light) treatment to retard the growth. Because of ever-evolving new technology, the cost of IPL hair removal has also fallen in recent years. IPL treatment for hair removal involves applying a light head to the selected areas (in this case, armpits). It combines the use of both heat and light to penetrate deep into the follicles so as to weaken them.

Third, ladies can go for laser treatment. Often seen as a more permanent option as compared to IPL, laser hair removal treatment is also more costly. 
 
So the general consensus in the room was no go for armpit hair. It is indeed unsightly to see shrubs sticking out especially if you are holding onto the railings in the bus or train. 

Then one lady asked “how about men?”
 
And before I could reply, that particular lady responded on my behalf.  

Like the rest of the 34 ladies, I too was tempted to laugh out loud when we heard her answer.

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Singapore is one of world’s most densely populated cities where many of us own cars. Next to pet grooming, car grooming is one of the fastest growing sectors. If you own a car, you definitely want your car to be at its gleaming shiny best. That’s because when you are driving it, you feel immense pride.
 
If you can accord your car with the highest respect, then I’m sure you will also do the same, if not more for your own personal grooming. Thus said, there is an interesting relationship between car grooming and personal grooming. And I believe that’s the reason why the management of Urban Motors Pte Ltd took pains to organize a personal grooming course for its sales staff.

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As a sales staff, the first impression cannot be overemphasized. When you walk into a car showroom, the sales staff is the first person you will encounter. Regardless of the price tag of the car, your tendency to buy will be upped if you are greeted with civility, and leave with a positive image of the sales staff.
 
We human beings are strange creatures. We like to see beautiful things, hear beautiful words and imagine beautiful thoughts. So what’s stopping us from being that beautiful image, sound and emotion in the hearts and minds of others?
 
The only thing stopping us is me, myself and I. Just like how no one owes us a living, so too does no one owe us a lasting first impression. We create it by channeling it from within – from the way we dress, the way we speak and the way we leave the indelible impression on others who are our customers.
 
If car sales boost after today’s grooming course, you can be sure it’s because the sales staff have put what they learnt into practice and branded themselves well…thus helping to promote the business and attract more customers. Remember, borrowing Urban Motor's tagline - just like the car you drive, your image is what defines you!

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