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I’m sure you know some people who have the ability to walk into a crowded room of unfamiliar faces and act with self-assured confidence...while the rest of us will require a little more effort and a bit more push to get there.

Sounds familiar? 

The good news is you are not alone.

We know confidence is essential. It will get you places, introduce you to new (and influential) people, and open opportunities you never would have come across if you just chose to stand in a corner, fold your arms, keep your opinions to yourself, or refuse to step up to a leadership role.

At the root of it all is the issue of confidence.

Confidence is all about feeling self-assured.

And interestingly, there are some things one can do to project it. And in time, as you continue to fake it, you’ll become it.

Here are 3 tips you can use to boost your confidence.

 

Tip #1: Pick A Role Model

We all have someone we admire for his or her specific characteristics. That someone could be a friend for his sense of humour, a colleague for her wit, or an idol (like Ryan Gosling) for his style. And we all know someone who has that confidence and charisma that everyone responds to.

Your job is to be like him.

What are his mannerisms that make him seem confident?

Does he stand tall? Does he speak clearly? 

Identify his confident traits and incorporate them into your own.

Just as how novice artists look to other people’s artwork for inspiration for their own, finding your own confidence needs a booster as well.

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Tip #2: Look Good, Feel Good

>I know inside my wardrobe, there are several go-to shirts or pants that will never fail me because I will receive compliments from even my Mum.

How many times have you put on your favourite dress shirt or top and felt so good?

Because when you look good, you feel good.

And when you feel good, you become more sure of yourself.

It doesn’t have to be a new wardrobe. Rather, find something that fits you so well and doesn’t make you look like a slouch. And while you’re at it, get a new haircut, start an exercise routine and follow your timeless advice to “stand tall with chest out, stomach in”.

 

Tip #3: Maintain Eye Contact

When talking to someone or in a group, keeping constant eye contact makes you come across as confident and interested – even when you are not.

You don’t have to stare (that’s rude). But when you are speaking or are being spoken to, look at the person straight in the eye and show that you are keen in the conversation.

 

Remember:  At the end of the day, if you want to feel more confident, you have to act more confident. 

 

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I was soaking in the Mid-Autumn Festival mood along the 40m long illuminated Disney Tsum Tsum tunnel. While marveling at the pretty lights and cutesy lanterns, it was obvious that this exhibition was (yet) another huge hit.

Disney is a masterclass when it comes to the art of branding. 

Here are 3 branding lessons we can learn from Disney.

 

#1: A Brand Must Constantly Innovate

I remember watching the animated musical The Little Mermaid back in 1989. It was a box-office hit.

Then came Beauty and the Beast in 1991, Aladdin in 1992, Toy Story in 1995, Monsters Inc in 2001, Finding Nemo in 2003, Ratatouille in 2007, Frozen in 2013 and Zootopia in 2016. This list is non-exhaustive as there were so many hits after hits. I just listed the ones that I could still remember after so many years.

If a brand rests on its laurels, it will never have the impetus to seek continuous improvements. Constantly coming up with new offerings allows the brand to stay fresh in the minds of the audience. And innovation is key. In Disney’s universe, every character and plot is unique. There is no rehashing of the same old ‘been there done that’ formula.

By constantly innovating, Disney ensures there is something for everyone. Its multiple-offerings menu – from superheroes (think Marvel’s cinematic universe) to digital animation (think Pixar) to galactic futuristic (think Star Wars) to cartoon-musicals (think Walt Disney Pictures), Disney has them all.

Learning Lesson: Are you the disruptor or the disrupted? By constantly innovating or coming up with new versions of an existing product or service, you will continue to delight your customer base.

 

#2: A Brand Must Be Good At Storytelling

Disney tells stories. Every character has a personal story behind him or her. In many instances, we have a hero who is flawed in many ways. Through his struggles, trials and tribulations, he is made to journey along to seek that breakthrough and resolution. And when he has fulfilled his destiny, he returns with new powers to claim his rightful place in this universe.

Does this sound like the storyline and plot from The Lion King? Yes, the young Simba had to rough it out and become more matured in his ways before returning to reclaim his throne as the rightful King. How about Judy Hopps, the female bunny from Zootopia? She had to go through so many rejections, tests and challenges before achieving her childhood dream of joining the Zootopia Police Department.

Learning Lesson: A personal story always tugs at the heartstrings. Craft a good one and then share it with the world.

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#3: A Brand Must Have A Signature Core Product or Service

Now this is a crucial. Think of Disney and what is the first character or movie that comes to mind?

I can bet you 9 out of 10 people will associate Disney with Mickey Mouse.

Mickey Mouse is the signature icon.

Similarly, does your brand too have a signature core offering? That offering could be a product or a service.

Being that iconic signature of Disney, Mickey Mouse has endeared himself to generations of people. 

Learning Lesson: Do you have a signature product or service that gets everyone excited? I have. Hope you have one too =)

 

PS: And boy was I tsum tsum-ed tonight! 

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