As wise men always say, knowledge is power. Indeed this is true. Full mastery of oneself can only come about when you know your personality, strengths and weaknesses. Armed with this critical pieces of information, one can then plan the best route and actions to take in life.
Kicking off the new year is a special edition of DISC profiling training for the Secondary 1 students of Admiralty Secondary School.
The DISC profiling tool is not new. In fact, it has been in the market for decades. I particularly love the DISC profiling because it is non-judgmental and most importantly, easy to apply in everyday lives. I have no patience for other more complicated profiling quizzes and tests. Remember this - life is already complicated. So why add additional stress to ourselves?
When I was approached to do the series of DISC profiling training, I truly applaud the school management as it’s always great to get the students off on an early start.
Because of the way we are brought up, the people we mix with and the environment we are subjected to, we all behave differently – both in front of others and when we are alone. That explains why we have an authentic self and an adaptive self. 

Trust me. Some of us do behave differently in front of our parents, teachers, friends and strangers. We revert to our natural self when we leave their company. Now we know how to react to people who are deemed different from us as there is always a common language we can use to better understand what makes people tick and how to adapt our behaviours when ‘dealing’ with them. It's all about communication, bonding, personal development and improvement.
Said to have an accuracy level of as high as 85% if done accurately, I administered the DISC profiling quiz for the seven classes of students over the last two days. Naturally excited when I told them it was a quiz and not a test (thus there was no right or wrong answer), I followed up with an individual DISC report for every student. The report would subsequently be extended to the teachers and parents to better understand the child.
In the new school term, everyone comes in fresh faced to a new environment. Some choices, when made abruptly, may result in unhappiness and inconvenience. So it was a brilliant idea to use the DISC to allocate CCAs (co-curricular activities) for the students based on their character and strengths. Quickly analyzing some of the sample reports churned out, it did not come as a complete surprise to me when I saw the results. In fact, there were many cases of perfect matches (juxtaposing of student’s choice and DISC results) as well! 
To many, it is difficult to go beyond the results. But for me, I find it useful to paint common everyday scenarios. Once you understand the workings and dynamics of DISC, you will know how to read people accurately according to their behaviours in everyday settings. I really cannot think of a more powerful profiling tool than DISC.

If knowledge is power, then clarity is enhanced power!


Every generation brings with it its legion of heroes. Whether you want to go into the history books as one is solely dependent on you. You determine your own destiny.
In classical Greek mythology, the Titans were a class of supreme beings in a league of their own. You can even say they ruled the universe and all the three realms. Indeed, no one would ever deny the importance, power, strength, intellect and wisdom of the Titans.
If you asked me whether I ever harboured any ambition of becoming a titan of sorts one day, I would laugh it off. 

So to be honoured as a titan tonight and receive the Inspiring ASEAN Politics and Business Titan Award 2015 at the 2nd Galaxy of Famous Persons, Brands & Businesses Night of Honour and Invictus 2015 is really a mythical moment. 

Myths can be created and sustained if one persists in doing the right things. 
I never started off wanting to make loads of money. I only wanted to make a difference. My purpose of being in business is single-fold. It is to make meaning. I want to make a difference in the lives of others I touch through my programmes and services – whether it is branding, fitness, photography, business coaching, grooming…the list goes on indefinitely. 
People ask what does Lionel Lim Lifestyle Works represent? As the keyword “lifestyle” suggests, the brand is all about embracing a new lifestyle.
Lifestyle governs how we live, work, eat and play. In fact, it governs every aspect of our lives. It is something so intricately connected with our being on earth.
Without a lifestyle, life becomes uneventful, stagnant and trite.

To inspire is bring hope to others, to be the beacon of light that illuminates the ships in the dark seas. To inspire is to breathe life into the cold winter so as to hasten the footsteps of the new spring. To inspire is to stand tall among giants with proven stories of personal triumphs against adversities.
To be labelled as an inspiring titan is both a blessing and a gift. It is a blessing because others recognize the unique value you possess. It is a gift because all of us are gifted in different ways – it’s how you use yours to help others that matter most. 
When you start off from a point of altruism, to sincerely want to help others transform their lives for the better, the Great Universe will bend backwards to help you unconditionally.
Titans are people who pick themselves up after a fall. They do not wallow in pity and self-doubt. They know how to channel their strength and prowess forward. It’s like being in a gladiator battle in the Colosseum. It’s either you walk out alive or you are mauled to pieces in yet another battle. There is no room for mediocrity. You want to be the victor, not the vanquished. You want to savour the moment of glory.
When I first started out on my entrepreneurial journey in 2009, I was just another face in the crowd. Very soon, I learnt how to differentiate myself and my services. More importantly, I learnt how to punch above my weight. My brand evolved and like people say, the rest is history. The evolution of this and more is discussed in great detail in my semi-autobiography Branded For Success.
I always tell myself this – I receive challenges of all sorts because the higher powers up there know I am capable of scaling new heights and growing from strength to strength. For every new peak I climb, I am enriched. Sometimes when I look back at those memories, I really marvel at the ingenious moments with relish. You don’t have to be a heavyweight to win. You can be bantam weight but when your punches are rated heavyweight plus, you know you will be smiling radiantly, just like the rays of the first sunlight.


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