As I shared before, dressing is both an art and a science. Well, there are certain rules to follow, especially with regard to colours, shapes and styles. Thereafter, it’s really about expressing your personality and individuality through your daily choice of attire.
Image consultancy is an exciting field because of the impact that we, image consultants, have on our private coaching clients and participants who attend our grooming workshops.

Today, I welcomed an audience comprising professionals from sales, insurance, property, oil and gas and secretarial services.

Regardless of the industry you may be in, the chief motivation is to make a sale. Selling is a process that all of us engage in many times in our lives...yet we take it for granted. We are doing this daily - selling our products, services, ideas, concepts and in the process of it all, ourselves.

The point I want to highlight is that anyone in business, can "sell" yourself far more successfully than you can ever have imagined. 

Do not lose a sale because your appearance conveys silent messages that you are not likeable, not trustworthy, not honest and not even sincere.

Welcome to my 10 rules of dressing for sales success.
Rule #1: If you have a choice, dress affluently.

It need not be branded. But your clothes must look expensive, well-coordinated and most importantly, fit you to a T.

Rule #2: Always be clean.

It is not necessary to be obsessively neat without a single crease line. But it is imperative to be clean.

Rule #3: Always be over-dressed, rather than under-dressed.

This is especially so if you are uncertain of the event. It is better to err on the safe side.

Rule #4: Always dress as well as the people to whom you are attempting to sell to.

Remember, people form their first impression of you within seconds after meeting. If you are selling an expensive item but your clothes look like you got them from the karung guni man, you can immediately kiss the sale goodbye.

Rule #5: Wear clean shoes that are in good condition and shined.

Shoes are often seen as the finishing touch. But it is a pity many only choose to pay attention to their clothes and neglect their shoes. A properly put together attire with a pair of dirty, soiled shoes is not going to score you brownie points. In fact, it’s going to be the start of your nightmare.

Rule #6: Do not wear too many accessories.

Remember, less is more. Always decide on only one statement piece.

Rule #7: Never put too much hair products.

There is no typhoon nor tornado in this part of Asia. Neither are you preparing for the next getai challenge. Go easy on your hair products and your hair follicles will thank you for it.

Rule #8: Always carry a respectful-looking bag.

Pairing a school-bag or cheap-looking haversack with executive wear cheapens your entire look. And excuse me, are you still schooling?

Remember, you are a sales professional.

Rule #9: Wear the right amount of scent.

Your perfume or cologne is supposed to make you smell better as it gives off a light scent. Whether it is a woody, musky or floral scent, that is good enough. Some of us have sensitive noses, so there is no need to over-spray. 

Rule #10: Look in the mirror before you step out for your appointment.

Vain as it sounds, this is really a no-brainer. You will be surprised to see how many possible flaws you can find. Common examples include hair out of place, tie not properly done, stain on your shirt, zip undone.
Bear these 10 rules of dressing in mind because you must get ready, get sharp and get dressed for success today!


I’ve always been fascinated by superheroes ever since I was a kid. Honestly, all the superheroes look so cool. And they never fail to fight the villains, save the world from disaster and ultimately and get the girl they want.
With all the hype surrounding the blockbuster superhero action movie Batman VS Superman which opens in cinemas today, the question is not who will win the epic face-off. Pitting two iconic superheroes together in a movie is in itself a guaranteed movie hit.
Whether you are a Dark Knight fan or Man of Steel fan, you will definitely watch it for all the superhero action. I will too.
The only question that continues to puzzle me all these years is this - why do superheroes like Superman and Batman always wear their briefs outside?
Let me attempt to offer some plausible explanations into this interesting phenomenon.
Here are my top 7 reasons why superheroes always wear their briefs outside.
Reason #1: Think Personal Hygiene
Superheroes want to show the world they wear clean underwear when they fight crime. Think personal hygiene. This is something that even our students are learning in school thanks to our grooming and etiquette workshops. What more superheroes, right?
Reason #2: Increases The Sex Appeal
Physical attraction may be as old as time. But there is no denying mortal women fall for superheroes because they have charisma that is difficult to fully describe in words.
In short, superheroes think wearing them on the outside is sexy and helps them get the girl. 
Well, they may just be singing "I'm sexy and I know it...."
Reason #3: Blame It On The Spandex
Superheroes have costumes that are super tight. They are usually always made of spandex so there's no extra breathing space for their crown jewels with their briefs on the inside. 
I’m not a big fan of spandex as it wraps you all around like a second skin. That’s why I’m sure the superheroes wouldn’t want to overburden the 995 ambulance services.
Reason #4: No Need To Decide On The Type Of Undergarment
Superheroes are busy enough. They don’t need to squeeze time out of their busy schedules to answer the question – boxers or briefs? 
We mortal men have to contend with this difficult decision all the time. I was just sharing with the participants in my grooming workshops the pros and cons of each. And no doubt, all were bursting into laughter.
Reason #5: The Need To Be Extraordinary
If superheroes wear their briefs inside, they will look normal. But this is a big no-no as they are superheroes. They have to be extraordinary.
Reason #6: Saves Time Taking It Off
Superheroes like to rip their clothes off. The leader of them all is probably Superman who changes his identity from Clark Kent into Man of Steel. 
You can't have your briefs standing in the way. Remember, it's all or nothing.
Reason #7: Work On Your Personal Branding
Superheroes understood the importance of personal branding. This one I can fully identify with. If you are as bland as the person next to you, how can you stand out from the crowd and be the thought leader?
This is one message I share with my participants all the time – what is your unique value proposition (UVP)? 
If you can’t answer this, I don’t think you are ready for the corporate world or the next promotion yet.
Ask me if in doubt.


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