My First Book: Branded For Success

If you ask me, there are many reasons why people do certain things. Some do things because of the thrill of the moment. Others do it because it’s to fulfill a long-standing wish. 
I have lived a very meaningful life till date – having ventured off the beaten track of being a lifelong employee to starting my own business; creating new ones and innovating along the way. The journey has not always been smooth but with sheer determination, acute business acumen and strong belief, I celebrate my third year in business this year. This is after my first business partner cheated me of my money in the previous partnership. 
Without the storms and undercurrents, how does one appreciate the calm and peace that now prevails? 
One of my biggest wish is to write my own book and document my entrepreneurial journey so as to encourage others to kickstart their own business ideas and avert the mistakes I have made in the past. And now, it’s an item on my bucket list which I can strike off now.
Yes, the big project for 2012 is the release of my first book “Branded For Success”. You can call it my baby as I carried it in my womb for the last nine months. I wrote, re-wrote and yet re-wrote again the drafts until I captured the essence of the moment and feeling.
One may assume this will be another one of those cookie-cutter self-improvement books. It must be laden with all the too-good-to-be-true tips that promise you wealth and good times at the end of a smooth road ahead. True you may achieve great wealth, but most books do not tell you the trips and falls you may face along the way.

In my book “Branded For Success”, I have chosen to write it from this totally different perspective which most of you could relate too. Using my personal life experiences as examples, I bring out the realities of building your own business on your own. I will show you how you too can build your own SPICE brand story ©, using my proven methods. Whether you are already an entrepreneur or thinking of starting your business, you will gain invaluable insights into how I created my new life the way I envisioned it to be on my dreamboard. These insights include both online and offline strategies.

Through my interactions with participants from all walks of life, I have inspired my students to become successful personal trainers, image consultants, makeup artists and beauty queens in their own rights.

What I am about to share with you isn’t run-of-the-mill. Instead, you will learn from my life story how I had overcome life-threatening adversities. 

In fact, I started off with zero business knowledge and was cheated of my money in my partnership. Yet, like the phoenix, I has put all the negativity behind me and risen from the ashes to build a successful lifestyle brand with three different arms – coaching, products and events.
The branding lessons shared in the book are full of depth, and multiple layers that are all interconnected. A successful brand is as much about ‘being’ as it is ‘doing’. Your business brand has to harmonise with who you are and how you are as a person: your values, your beliefs, your attitudes, your dreams, and the meaning you give to your life experiences. My brand story provides the practical insight for turning the things that make you unique into the things that make your business unique, too. 
As a writer and lifestyle personality, my skills include the ability to inspire and motivate you, entertain and move you. But my words are not seated on paper alone; they are seated in my personal experience, shared generously through my life stories. I’m not a person who leads blindly; I have lived and learned; overcoming personal challenges to become the inspiring individual I am today. 
Always believe you are destined for greatness in life. You can lead the life you want to and build your own brand…if you give yourself the chance. You are branded for success.

"Branded For Success" will be available in all major bookstores from mid January 2013 onwards. Do remember to support my first book! Thank you :)

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