Lionel Lim Celebrates 10 Years of Business Excellence

Lionel Lim Celebrates 10 Years of Business Excellence

It’s often being said that most new businesses don’t make it past the first year. I was initially fearful as well when I started my entrepreneurship journey in 2009.

But I told myself I only live once. And since this is my life, let me be in the driver’s seat.

And in the blink of an eye, here I am a decade later.

I recently passed my 10th year work anniversary…with no fanfare, no celebrations, no parties.

Honestly, I can’t believe it’s been a decade since that decision I made back then to just do it. It’s been an exciting journey and I can’t wait to do so much more. It’s gratifying to be able to do what you love and turn it into a profitable business while following the M.A.D. principle – making a dollar while making a difference.

I always tell myself this: the Lionel Lim of the present must always be better than the Lionel Lim of yesterday. That gives me the impetus to always seek new breakthroughs.

Thank you clients and participants for your continuous love and support. But what makes it even more rewarding is seeing my learners achieve results for themselves after embarking on their personal branding journey. That is one of my most rewarding moment as an image consultant and branding coach.

For my readers out there who are still hesitating to take that first step out, here’s my advice: “If you let people steal your dreams, then it’s the start of your very own nightmare as you have chosen to surrender your rights to lead a more fulfilling life.” – Lionel Lim, 2019.

Always remember that you are braver than you believe and and stronger than you seem.


但为了实现自己的梦想 – 那就是拥有属于自己的一片天下,也没想太多。