Asia Pacific Brands Award 2013 – Coup D’ Established Award Winner

Asia Pacific Brands Award 2013 – Coup D’ Established Award Winner
We probably have heard the numerous stories of our forefathers who left the comfort of their homes and ventured overseas in search of a better life. In the same vein, we start new businesses or expand our current ones too to improve our lot in life. We feel we can make a difference in the lives of others.
Life is never a bed of roses. It is through the trials and tribulations that we savour the fruits of our labour. If you have sowed your seeds in spring, you should be able to harvest your crops in autumn before the harsh winter cold. But as we all know, some seeds may take a longer period before they are ready to be harvested.
If you have persevered, not only will you live to tell the tale…but you will also be strengthened mentally, physically, emotionally and spiritually after the journey.

Many a times, we are too focused on the results that we forget to enjoy the journey. The journey is the one that allows us to meander along, experience the thrills and spills, and finally get there. Yes, results matter in this modern world. But so does the journey.


Through my own journey, I have grown and matured as a person. I have come to appreciate my own strengths and weaknesses. I know what works for me and how to attract a like-minded team.
All these didn’t come to me all at once. It was the result of the journey I took since 2009. From being a face in the crowd to being the face the crowd now faces, it’s been a journey I never ever could have dreamt of.
Today, alongside other entrepreneurs whom I’m sure have their own exciting tales to share, is another pinnacle in our entrepreneurship journey.
The indomitable spirit to triumph against all odds and live to tell that tale like a badge of honour engraved on our hearts is what makes us different from others.

I’m honoured to be the recipient of the Asia Pacific Brands Award 2013 (Coup D’ Established Category). The Asia Pacific Brands Awards is a nation-wide initiative conferred to the finest commercial and consumers brands and organisations which have achieved high standards in aspects of applicability, brand positioning, brand orientation and acknowledgement.

How time flies…I’ll be celebrating four successful years of entrepreneurship next month! And I am now considered an established brand. Wow…who would have dreamt of this except the dream weaver himself?

Yes, I am the architect of my dreams. Because I’m not afraid to dream, and to take concrete steps to realise each and every one of them, I have arrived.
Now is the moment to relish all the moments of the fruitful journey as I receive my award badge.

The success of a brand owes a huge debt to the perception it has imprinted on people (who have experienced the products and services) as well as other people who have not (but they have heard good feedback about you). My guiding principle is simple – as long as I hold true to my values and follow my mission, I’m sure my brand can only grow from deeper roots to greater heights 🙂