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Selling is a process that all of us engage in many times in our lives, yet we take it for granted. We do it on a daily basis - whether we are selling products, services, concepts or ourselves. The point I want to highlight is that anybody, whether in business or social life, can “sell” yourself far more successfully than you can ever imagine. It only involves the subtle manipulation of your dressing.

There is no question about it – professionals spend more time on their dressing and put their outfits together more carefully than the amateurs.

To the great majority of financial advisors, a sale is more than just a casual occurrence. It must be repeated continuously. After all, it is the most compelling force in their lives and forms the backbone of their businesses, their jobs, their economic well-being and their very existence.

What many financial advisors fail to realise is that they lose a sale not because they give a poor verbal sales presentation. Rather, they lose the sale because their appearance conveys silent messages that they are not likeable, not honest, not trustworthy and not even sincere.

 

Tip #1: Get A Power Boost From A Good Haircut

As a seasoned image consultant, I’m often being asked if there are any traits common to all successful financial advisors.

My answer is this: Successful financial advisors almost always have their hair styled neatly. Imagine if your hair was disheveled, even if it was short, it would trigger very negative reactions from others.

Your hair is your crowning glory. Keep it neat, and if you hair happens to grow in every possible direction except the right one, please find either something that will keep them down (think the right hair product) or a hair stylist who can help to tame your tresses and minimize the problem.

Do you know there is also a direct correlation between your face shape and hair style? This in turn determines your chances of success.

Astonishing as it sounds, it all boils down to choosing the right hair style to suit your face shape.

 

Tip #2: Camouflage Your Height and Size Flaws By Wearing The Right Clothes

Whatever size you are, it’s always a double-edged sword.

Tall and big sized people are often seen as being more authoritative. When they speak, people generally listen to them and believe what they say. This is true even though they may be extolling the benefits of a mediocre product or service.

Extensive research has shown this group of people enjoys three major benefits in life:-

  -   Clothes fall and drape more naturally on them

  -   They can handle extra weight much better than their shorter counterparts

  -   They get noticed more easily because they stand out from the crowd

 

However, if they are too tall or big in size, they can be very intimidating. Imagine conversing with a giant.

Well, one tried-and-tested way of overcoming the height and size issue (whether you are tall or or big or not so tall and not so big) would be to pay attention to the colours of your dressing.

I like to use the black-brown test to determine if you are cool or warm. Look under your eyes to see if the colour lights up your face or draws the energy away from it.

Once you have determined if you belong to the cool or warm category, then you should ensure the clothes you wear (especially on your top) are in the right colours.

 

Tip #3: Pay Attention To Personal Hygiene

The biggest turn off that a potential client sees in a financial advisor is the lack of personal hygiene. This can materialize in any of the five common instances:

   -   Sweat Patches on Your Shirt or Blouse (especially if you are late and rushing)

   -   Lipstick Stains On Your Teeth (after meals for female financial advisors)

   -   Food Debris Stuck In Between Your Teeth (please check you are good to go before you meet your prospect)

   -   Body Odour (you know yourself…wear 100% cotton clothes in Singapore’s hot and humid weather)

   -   Dandruff Flakes (Christmas came early)

 

A person’s personal hygiene reflects his/her upbringing and level of service. So don’t ever jeopardise your chances.

People buy people. So if you learn to impress at first sight, chances are your sales will also soar. All the best!

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How you behave on social media is just as important as how you behave as a person.

Don’t forget your social media persona is an extension of your real persona.

With the increasingly popularity of social media, learning how to navigate it can be a potential minefield if you trend carelessly. There have been reports of flippant posting, incessant ranting and offensive use of language in recent years. And these guys have got themselves in hot soup.

At the end of the day, the old-school values of being honest, true and responsible still holds true. We all love our online connections to embody these qualities…so do practise them yourselves too!

 

Rule #1: Be Who You Are

Never pretend to be someone else. Using a fake photo or creating a non-existent avatar will get you into trouble should you be exposed eventually.

If you absolutely have to share an image or work or article you love, remember to give credit for it. If you want to err on the safe side, ask for permission from the creator before you circulate the work.

Simply copying and pasting is not going to make it. Be original and show the world who you are.

 

Rule #2: Be Rationale

Your social media accounts can be assessed by almost anyone in the world (unless you choose to put it as private – but then it will defeat the purpose of having a social media account to socialise, right?)

It is easy to click that post button. But do think twice before doing so. Being trigger fast may be fatal…especially in a moment of anger.

Think of it like self-censoring your post.

Do you whine too much on social media? Another case of too much overtime or nasty boss or long-working hours?

Do you showcase your happiness too much? I know of couples who only pose their lovey dovey photos online. We know you are happy you found your Mr Right or Ms Right. Too much is just saccharine and not sweet.

Do you over-flaunt your wealth? Oh so that is your 3rd property or new sports car? We know you can afford it. But not everyone is as privileged as you.

I always ask myself if what I intend to post will trigger any tsunami of unhappiness or resentment.

Companies, like mine, do our background checks on social media before we hire. So you know what to do.

 

Rule #3: Be Engaging

One of my aunties (who is also a connection on my social media) asked me why I bother replying to almost everyone who comments on my post.

Well, this is basic courtesy right?

Social media is about building a community of like-minded people. It’s a community where we support, love and grow. So if someone takes time and effort to type a reply or leave a comment on my wall, all the more I will send a “thank you” or smiley or gif image to show my appreciation.

Don’t take your connections for granted.

Social media can be an effective tool to network, build relations and boost your personal brand – that is if you do it correctly and rationally.

 

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